• 2017 Jun Brand News Lancome

  • 2017 Jun Brand News Lancome

The power of Génifique for the eyes

Certain discoveries are destined to become incredible cult objects. By placing gene science at the heart of the dream, Génifique has opened the door to the future of cosmetics since its launch. Breakthrough cosmetics with almost magical performance.

In 2012, Lancôme shed light on new eyes with Génifique Yeux Light-Pearl™, the first serum equipped with a pearl-applicator for 360° illumination of the eye contour. 17 international awards later, Génifique Yeux Light-Pearl™ rapidly claimed its place as the No. 1 eye contour care at Lancôme and won the hearts of women all over the world. 100% of users appreciate its extremely innovative applicator.*

Today, Lancôme writes a new chapter of the Génifique saga with Advanced Génifique Yeux Light-Pearl™. Modern, new, different… A formulation secret and a design protected by seven patents: a formula infused with light and a new flexible applicator uniting metal and elastomer, working together in perfect harmony for unprecedented performance. The performance of an advanced application technique for an exceptional formula to open up the eyes and instantly illuminate them. In just one month, the eyes look visibly bigger and the appearance of eye bags is reduced. As if lifted, the eye contour is visibly less puffy. It is smoothed, softer and revived with new radiance.