Kiehl’s Since 1851 Presents “Nature’s Playground”
Brands

Miriam Yeung & Kelly Chen Officiate at Hong Kong’s First Hand-Built Wooden Playground
Pledging $1M for End Child Sexual Abuse Foundation in Support of Sexual-Abuse-Preventive Program for Upper Primary Schools

  • Kiehl’s Since 1851 Nature’s Playground

  • Kiehl’s Since 1851 Nature’s Playground

  • Kiehl’s Since 1851 Nature’s Playground

  • Kiehl’s Since 1851 Nature’s Playground

Kiehl’s Since 1851, the venerable Manhattan based purveyor of quality skincare with roots in apothecary, has been prized for concocting skincare formulas with premium natural ingredients since 1851, while sparing no efforts to give back to and serve its communities for a better life. Since 2014, the brand has been organizing annual public charity events in support of a green cause. Following the success of the “Nature and the City” campaign in 2015, the skincare pioneer taps into the idea of hand-building a rustic wooden playground in the hustle and bustle of Tsim Sha Tsui to promote the green message in a fun way. Entitled “Nature’s Playground”, the charitable initiative invites the public to make unique wooden house number plates that make up the city’s miniature skyline to convey the message of environmental protection to the next generation. For each completed wooden plate, Kiehl’s will donate HK$20 to End Child Sexual Abuse Foundation (ECSAF), with a view to raising HK$1 million.

Hong Kong’s First Hand-Built Wooden Playground

Many wastes in Hong Kong can in fact be recycled to gain a new lease of life. This year, Kiehl’s transforms the Ocean Terminal Forecourt at Harbour City, Tsim Sha Tsui into a natural playground. The Kiehl’s “Nature’s Playground” taps all walks of life to turn scrap wood into playground equipment. Each piece of equipment features a natural ingredient of Kiehl’s as an unexpected design element, imparting the message of environmental protection and natural lifestyle to playtime. The public can engage in charitable cause while enjoying the on-site facilities, including Nature’s Jigsaw, Mr. Bones’ Slide, City’s Silhouette, Calendula Swing, Apple Seesaw, Natural Percussion Tunnel and Nature’s Path. To promote the ideas of waste reduction and effective use of resources, as well as to spread the message of environmental protection throughout the city, certain facilities will be converted into wooden objects and donated to charitable organizations after the event.

The public may also join the Wooden Music Box Workshop by registering on Kiehl’s website with a registration fee of HK$100 each, which can be fully redeemed for Kiehl’s products at Kiehl’s counter at FACESSS. The total sum of registration fees will be donated to ECSAF.