shu uemura collaborates with Paris-based designer brand Yazbukey again this year to present a new collaborative lipstick collection – shu uemura x Yazbukey #mattitude collection. to celebrate this launch, shu uemura organized the “shu uemura x Yazbukey Hong Kong parade” and #mattitude party to share happiness with all pedestrians and guests. 4 HKshuGIRLS were tapped to demonstrate 4 different #mattitude looks in the event, with Angela Yuen representing the iconic allure of “sexy red”, Anjaylia Chan championing the bold style of “quirky pink”, Venus Wong showing the natural appeal of “lovely nude”, and Evelyn Choi demonstrating the avant-garde chic of “edgy berry”.
on the day of the event, the “shu uemura x Yazbukey Hong Kong parade” kicked off at shu uemura’s boutique at Hollywood Plaza in Mong Kok. Angela, who rode in an automobile in the “sexy red” color ahead of 4 shu uemura x Yazbukey #mattitude moving lip bar clad in the playful design of Yazbukey’s iconic lip pattern, picked up her celebrity besties Anjaylia, Venus and Evelyn in Central and headed straight to the party venue in Causeway Bay as the troupe spread fun along the way. our HKshuGIRLS reveled in the #mattitude party as they won the shu uemura x Yazbukey gifts at the game booths and took photos at the Tokyo stylish neon wall backdrop.