Pureology, the specialist in caring for colour-treated hair, has gained a devoted following through its exclusive ZeroSulfate shampoos, powerful AntiFadeComplex, and a commitment to sustainability. Acquired in 2007, the brand enjoys huge success in the United States, and is growing strong globally.

Pureology Muse

If you love your haircolour, choose no other.

Founded in 2001 in Orange County, California, Pureology began with a simple idea: To create the very best care for colour-treated hair. Since then, the brand has become #1 in colour care in the U.S. and has inspired a devoted following with its promise of Longer Lasting Haircolour. Guaranteed®.

Created specifically for professional colourists and their clients, Pureology is a brand unlike any other. Highly concentrated ZeroSulfate® shampoos are entirely free of harsh colour-stripping ingredients, while the exclusive AntiFadeComplex® helps colour-treated hair retain its fresh-from-the-salon vibrancy with every use. 100% Vegan formulas are infused with natural plant extracts, while Dual Benefit systems including Hydrate, Pure Volume, Essential Repair, Super Smooth, Perfect 4 Platinum and more offer custom care for every hair type.

And because caring for colour-treated hair doesn't stop when styling begins, Pureology Colour Stylist offers a complete range of stylers formulated to boost shine, prevent colour fade and enhance haircolour's radiance.

With Pureology, clients no longer have to choose between the results they want and the colour care they deserve. Pureology is also committed to sustainability and supports Global Green USA.