To ensure its development, L’Oréal relies on global Research and Innovation, a unique portfolio of brands organized by distribution channel, and integrated industrial production.


Research in L’Oréal’s genetics

Research is part of L’Oréal's DNA

L’Oréal has always made major investments in research and puts cosmetic innovation at the very center of its model for growth. With over 130 molecules developed over the past 40 years, the group is exceptional in its ability to patent major active ingredients well in advance of competitors. L’Oréal has organized its Research and Innovation around six regional platforms (Europe, United States, Japan, China, Brazil, India). In each major region of the world, these poles integrate the activities of research, "development expertise" and "market fundamentals". Their mission is also to understand the habits, needs and criteria for preferences of local populations where beauty is concerned. Thanks to this interaction between research and marketing, L’Oréal is able to offer cosmetic products that are adapted to different skin types, hair types and cultures.

A rich and diversified brand portfolio

A portfolio or rich, diverse brands

L’Oréal is richly endowed with a portfolio of international brands that is unique in the world and that covers all the lines of cosmetics: hair care, coloring, skin care, make-up and perfume. Very complementary, these brands are managed within the group by divisions that each have expertise in their own distribution channel. This organization is one of L’Oréal's major strengths. It makes it possible to respond to the every consumer's expectations according to his or her habits and lifestyle but also to adapt to local distribution conditions, anywhere in the world.

The guarantee of quality products


The Operations Division harnesses the most advanced, agile, effective and connected technological expertise, from packaging design and product development, sourcing and production through to distribution of all the Group’s products, in order to enable the brands to offer consumers worldwide the very latest cosmetic solutions.

Assuming its fundamental responsibilities, the Operations Division guarantees consumers compliance with strict standards of quality, safety, security and societal and environmental responsibility in our 42 plants worldwide. Each product goes through 100 quality controls to ensure it meets the same standards of excellence and quality, worldwide.