Beauty for a Better Life: training to get back on track

Beauty for a Better Life, the L’Oréal Foundation’s new international education programme, launched in 2012, gives people from disadvantaged backgrounds the chance to train in the beauty professions.

To celebrate L’Oréal’s centenary in 2009, each subsidiary was invited to develop a social responsibility project. About 10 countries had the same idea: to provide disadvantaged local communities with free training in hairdressing, a creative and sociable profession that gives people independence and opens up a wealth of employment opportunities. Three years on, the idea has been adopted and developed by the L’Oréal Foundation, giving rise to Beauty for a Better Life. By joining forces with NGOs and local associations the programme has set up tailored apprenticeship facilities around the world. With hairdressing qualifications, marginalised adolescents and women who have been victims of domestic violence or socio-economic instability can get back on track.

France takes the plunge

The first French initiative in the programme welcomed its first class of pupils on 10 September 2012, at Thiais vocational secondary school. The two-year professional hairdressing degree founded by the L’Oréal Foundation and the Fondation d’Auteuil (which helps 14,000 disadvantaged young people each year, 30% of whom are placed with it by social services) is providing its first 13 young participants with theoretical and practical training in a dedicated room on school grounds. The entire course is overseen by teachers from the L’Oréal Hairdressing Academy and the Fondation d’Auteuil. This tailored degree programme has been designed to serve as a springboard to employment for young people whose difficult situations had led them to drop out of school.

Beauty for a Better Life

  • 1,447 beneficiaries in 2012
  • 13 mobilised countries
  • 3 years of existence