Alexandra Palt, Director CSR & Sustainability
Hello. Today we’re at the L’Oreal Research Center in Aulnay-sous-Bois, France, to talk about sustainable development. I am with Alexandra Palt, Director Corporate Social Responsability and Sustainability for the L’Oréal Group. Hello, Alexandra.
Alexandra Palt (AP): Hello
Why did you choose this particular location to talk about sustainable development?
AP: We’re in one of L’Oreal’s research centers, and research and innovation are at the very core of our accomplishments and where our value chain begins. And we take sustainable development into account from the very beginning by focusing on sustainable innovation. We have three strategic priorities in this area, which are: responsible sourcing of botanical raw materials, reducing our impact on water and using green chemistry.
L’Oreal has both factories and distribution centers. How do you integrate sustainable development practices into your manufacturing facilities?
AP: Yes, after research and innovation comes production and we manufacture 90% of our products in-house. We have set the bar very high for ourselves in order to reduce our impact on the environment. For 2015 we plan to achieve a 50% reduction in carbon dioxide emissions in absolute value terms and a 50% reduction in our water usage and a 50% reduction in waste materials per finished product. We’re well on the way to meeting those goals.
Another very important part of L’Oreal’s business is marketing. How do you integrate social and environmental responsibility into your marketing activities?
AP: When it comes to marketing, all of our social and environmental responsibility activities are grouped under what we call Responsible Consumption. So, of course, this begins with offering consumers eco-designed products that have less impact on the environment and by responsible marketing and communications strategies which create relationships based on trust. This results in making customers aware of the importance of sustainable devel…