Beauty for a Better Life (Hong Kong)

At L'Oréal, our firm belief is that beauty has a true social utility. Driven by this conviction, the L'Oréal Foundation deploys projects that link beauty with social integration. 'The goal of the "Beauty for a Better Life" education program is to enable society's most vulnerable members to find their place in society.' Sara Ravella, Director of Communications, Sustainable Development and Public Affairs for L'Oréal and Director General of the L'Oréal Foundation


"Beauty for a Better Life" is being rolled out in almost 20 countries worldwide: from Latin America to Asia, throughout Europe and the Middle East. More than 1,000 people in extremely vulnerable social or economic situations have benefitted from "Beauty for a Better Life".

At L'Oréal Hong Kong, we have invited the Hong Chi Association (a prominent local NGO whose mission is to raise the employment rate among the mentally disabled through vocational courses, who has been helping the mentally disabled and their families since 1965) as our partner in the program.

In 2013, we established a training salon in the Hong Chi Pinehill Integrated Vocational Training Centre in order to provide vocational training for people with intellectual disabilities (PIDs) and prepare them for open employment. Together, L'Oréal Hong Kong and Hong Chi are striving to train some 50 students a year.