Transportation: all-electric delivery

L'Oréal Luxe is delivering to its 400 Parisian outlets using a fleet of 100% electric trucks, a move which cut CO2 emissions by 17% in the first year.

100 % electric delivery

Manufacturing and distributing products while respecting people and the environment is an essential part of the Sustainable Development vision at L’Oréal.  

For many years now, L’Oréal has been looking to introduce an all-electric transport policy within France in order to achieve “zero CO2 emissions”. The problem was finding a way to do it while still ensuring high-quality, safe, eco-friendly delivery: three constraints which appeared to rule out all the providers on the market.

“In 2010, we discovered Deret, a reliable all-electric distribution network that could deliver to all our 400 Parisian outlets,” says Frederic Lagacherie, Director of the L’Oréal Luxe Distribution Centre in France.

“Since August 2010, the goods picked up by Deret in Orleans have been transported to the Gennevilliers distribution hub, then delivered in all-electric trucks. Instead of the 5% cut in CO2 emissions targeted, L’Oréal achieved a 17% reduction from the very first year.”

Frédéric LAGACHERIE, Director of the L’Oréal Luxe Logistics Center in France

Frédéric LAGACHERIE, Director of the L’Oréal Luxe Logistics Center in France

Charles Allart, Transportation Coordinator, L’Oréal France – L’Oréal Luxury Products, France: 
“L’Oréal is always looking for new, lasting solutions in its distribution strategy. Deret offered three advantages. One, they were the first network to use 100% electric trucks for delivery. Two, there was an obvious geographic proximity to the Ingré site. And three, they were familiar with the cosmetic world, notably through the work that they do with one of L’Oréal’s important clients, Sephora. Following our initial meeting in March 2010, things moved rather quickly, with the first deliveries taking place in August of the same year. We hope that this project – and this initiative – will serve as an example, particularly for the group’s other divisions, both in France and abroad.”

Jean-Luc Fournier, Head of Communication, Deret: 
“L’Oréal and Deret share common values – each at its own level – of good corporate citizenship and, especially, environmental responsibility. Deret has put a network into place covering all of France, with over fifty electric vehicles, the big advantage of which is the absence of CO2 or any other pollutant. And of course the noise pollution is greatly reduced…”

Frédéric Lagacherie, Director of the Center for Logistics, L’Oréal Luxury Products, France: 
“Our subsidiary has always put a lot of effort into researching transportation solutions which minimize our impact on the environment. For this reason, we put electric vehicle delivery into place several years ago for three arrondissements in Paris. Based on this experience, our requirements regarding transportation have always rested on three cornerstones: one, the ability to offer real solutions for sustainable development; two, the guarantee of safety for our delicate cargo; and three, the assurance of a perfect delivery.”

Xavier Vey, Managing Director - L’Oréal Luxury Products: 
“When the teams came to me to present this project, I got on board right away. That’s because it perfectly matches the company’s values in at least two ways. First off, it meets the group’s goal to lead a large environmental project and secondly it’s a great, rather paradoxical venture: we can go so far as to say the electric project is made with the Diesel brand, “Fuel for Life”.

Alexandre Bianco, Head of Perfumes Group – L’Oréal Luxury Products, France: 
“This is the possibility to continue in the brand’s DNA, which strives to be an alternative to traditional Luxury brands and must find different means of communication. With this, the opportunity fell into our lap: refurbish an entire truck that would go back and forth through Paris, providing us a ultra-effective means of communication via our association with a major logistical and ecological project.”

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