For Valentine’s Day, Cacharel launches on their Facebook fanpage
« l’Atelier Amor Amor », a co-creation application suggesting fans to participate to the creation of an Amor Amor limited edition for Valentine’s Day 2013. The participants are invited to post their creations (picture, illustration…) responding to the theme “Love is Everywhere”, and to vote for their favorite contributions. The 100 creations with the most votes will win an Amor Amor fragrance; the Cacharel jury will then choose amongst this pre-selection 20 great winners: their creations will be a source of inspiration to design the limited edition and they will receive mini-PCs.
A step further in Cacharel’s community strategy, making their relationship with their fans closer and closer.