Conquering A Billion New Consumers: L’Oréal Unveils Its Research & Innovation Strategy

During a press conference held at the Group’s headquarters, Laurent Attal, Executive Vice-President Research & Innovation, presented new development axes for L’Oréal Research. While the global cosmetics market undergoes significant changes - with emerging markets already accounting for 53% of the market - L’Oréal aims to conquer one billion new consumers.