A consequence of modern life, Lancôme is redefining them on the basis of the 'chrono-sensitivity' concept – the idea that bad skin days aren't inevitable as in the case of atopic skin sensitivity. Rather, they come and go, manifesting for several days to several weeks, and may happen several times a year. In other words, they're not an established skin condition, but a common, cyclical occurrence that affects all women, regardless of age, skin type or skin colour. While bad skin days do not occur all the time, they have a very real impact on the skin as they cause weakening, oxidation and inflammation. Indeed, these signs of sensitivity outbreaks may cause the skin to age prematurely.
Drawing on its formulation art, Lancôme has once again come up with a bold expert response to the new issue of sensitivity outbreaks: ADVANCED GÉNIFIQUE SENSITIVE. This dual concentrate offers all the power of the iconic Advanced Génifique Youth Activator, enhanced with a new soothing probiotic fraction, combined with a blue ampoule infused with extremely pure antioxidant active ingredients. It’s a highly-concentrated Advanced Génifique, freshly activated in one-click for a one-month treatment period and maximum effectiveness. When confronted with these bad skin days, the skin is deeply soothed with its youthful aura restored.