House 99 is a new global men’s grooming and skincare brand, created by David Beckham in partnership with L’Oréal Luxe. The brand takes a holistic approach to grooming, merging the British barbershop culture and style with hair, skin, beard and tattoo creativity – the ideal home to craft every man’s next look.
The brand is named after a special year in David Beckham’s life, 1999 - the year he got married with his wife Victoria Beckham, became a father, and won the treble with his team, Manchester United. House 99 will carry a collection of 21 formulas to answer all needs: skincare, haircare, beard care and body care, inspired and carefully selected by David Beckham in collaboration with L’Oréal Luxe.
House 99 will first launch in the UK, exclusively at Harvey Nichols in February 2018, and will roll out to other British retailers and 19 other markets from March 2018.