L’Oréal: Acquisition Of Miss Ylang, In Argentina. Group

The L'Oréal Group, the world's leading cosmetics company, has acquired Laboratories Ylang S.A., Argentina's No. 1 producer of mass-market make-up. This company will be consolidated as of 1 february 2000.

Founded in 1939 in Buenos Aires, Laboratories Ylang S.A. has an excellent reputation, based on its high quality and affordable products. Sold in supermarkets, hypermarkets, perfumeries and pharmacies, Miss Ylang product lines are available in 10,000 sales outlets throughout Argentina.

Over the past few years this company has continued to grow steadily, and in 1999 reached sales of approximately $17 million. Leader on the mass-market for make-up, the company holds a 25% market share of make-up sales in supermarkets and hypermarkets.

This acquisition will give L'Oréal a key position on the Argentine market and confirms its worldwide leadership in make-up.

L'Oréal has been present in Argentina since the 1930s. Through its subsidiary, the Group sells its ten major brands in salons, perfumeries, pharmacies, supermarkets and hypermarkets.