推動協作的創新項目

歐萊雅以創意創造新價值,創新是集團成功的主要原因之一。歐萊雅與供應商的緊密合作,令我們可更有效掌握新產品的研發過程。

Promoting collaborative innovation
Promoting collaborative innovation

為顧客提供創新的產品是歐萊雅的首要考慮項目之一。我們的供應商能夠提出創新的解決方案及科技,並與歐萊雅團隊合作研發新產品,對新產品的成功作出直接的貢獻。隨著經濟環境愈具競爭力,雙方的互信成就了大家的協作關係。歐萊雅的開放式對話刺激和促進以為顧客帶來裨益為目標的創新意念。歐萊雅一直有系統地支持及鼓勵這種成效顯著的雙向發展過程,包裝部門的"Cherry Pack"便是其中一個例子。



The report takes place at the Cherry Pack 2 exhibition on November 23 and 24, 2011.

The exhibitors are asked a question: What does the Cherry Pack bring to L’Oréal suppliers?

− Carole Grassi, Category Manager of Cosmetics Markets at Rexam, explains that, while preparing for the exhibition, L’Oréal revealed the consumer trends that they would be working on. This was an critical piece of input, allowing them to develop packaging solutions in harmony with trends.

− For Jean-Stanislas Orlowski, Management Committee Advisor at LF Beauty, the exhibition is the opportunity to manage a long-term partnership with L’Oréal.

− Günter Pohlmann, Sales and Marketing Director at RPC, explains that he meets a lot of important managers at the exhibition – people from marketing teams and Production & Innovation. They are interested in what is new and in the innovations presented.

− Tim Eaves, Chief Executive Officer of Quadpack Yonwoo, and Daniel Cha, Export Business Director at Yonwoo, see L’Oréal’s initiative as a chance to meet marketing and product teams, to test new ideas and to refine them in order to subsequently put them on the market more quickly.

− Stephan Bestehorn, Managing Director of Sales at RLC, sees an opportunity for dialog and an answer to L’Oréal’s needs.

− For Maxime D’Haussy, Managing Director of Bioplan France, the order of the day is innovation. It’s a day to show that packagers – thanks to partnerships with clients as well as outside partners – can also develop interesting, innovative products and meet expectations that are either clearly defined or implied.

− Hubert Varlet, Managing Director of the Pochet group, sees the exhibition’s two days as a way to save time, allowing for future integration and increased effectiveness in product design.

 

The L’Oréal participants are asked a question: What does Cherry Pack represent for L’Oréal?

− For Christophe Guesnet, Managing Director of Purchasing, it’s a symbol of trust created with the suppliers at the exhibition, who present concepts and products already available or products in development which have yet to be patented.

− Philippe Thuvien, Managing Director of Packaging and Development at L’Oréal, sees a major contribution to their relationship with suppliers. It’s an exhibition that accelerates packaging innovation because all the suppliers present short and long-term innovations to all the group’s brands.

− Manon Nguyen-Cat, Marketing Director at Diesel, finds motivation in the exhibition because it allows her to view feasible projects; right away, teams can see into the future and find practical ideas.

− Jean-Paul Agon, Chief Executive Officer, hopes to invite a dozen exhibitors next year to develop this partnership between suppliers and L’Oréal teams. He concludes: “It’s a very smart way to develop our business together.”

 

The exhibitors are asked a new question: How do L’Oréal’s suppliers account for sustainable development?

− Carole Grassi, Category Manager of Cosmetics Markets at Rexam, explains that, as with L’Oréal, sustainable development is important at Rexam. That is why they develop products based on three themes: reduction, recycling and refilling.

− Jean-Stanislas Orlowski, Management Committee Advisor at LF Beauty, replies that in the prestige sector, eco-design will come with added value and the ability to refill products.

− For Günter Pohlmann, Sales and Marketing Director at RPC, sustainable development is a central issue; they are working on renewable materials and, in comes cases, are integrating recycled materials.

− Maxime D’Haussy, Managing Director of Bioplan France, is working on an approach resembling refillable bags – technology to which society is already committed – or single-material perfume samples with a minimum of components for easy sorting.

− Stephan Bestehorn, Managing Director of Sales at RLC, has a main goal of significantly saving resources from the very beginning of the process. The company was therefore altered to become a “lean” manufacturer, focusing on the consumer portion and eliminating waste, all while offering an attractive product. 

− For Pierre Marand, Chief Executive Officer of Qualipac, Pochet group, it begins with eco-design, a concern shared by all the teams at Pochet. In everything they produce, at every step, they think about consuming less energy, recycling products and outflow better with certain technologies, and reducing the use of solvents, when treating surfaces, for example. A long-time concern of the group, it is work done by the teams on a daily basis.

L’Oréal Cherry Pack, packaging innovation incubator


One of the top priorities of the group is to offer consumers innovative products. The ability of its suppliers to propose new solutions and technology and to develop innovative products and services in partnership with the L'Oréal teams makes a direct contribution to the success of new products. This collaborative process is based on trust in an ever more competitive economic climate. L'Oréal establishes an open dialog that stimulates and accelerates innovation for the benefit of consumers. This fruitful process of co-development is systematically supported and encouraged by L'Oréal, as demonstrated by the "Cherry Pack" in the packaging sector.